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Claudia Pellicori

Today the traditional concept of work is changing rapidly and our relation with it is evolving as well. Identity and Reputation are today one of the biggest opportunities professionals have, because they represent a new “currency” and key asset. Reputation is a long process. You have to invest time and energy in it. You have to be coherent and constant. From these certainties the CORE² was born, a tool designed to support systematic work of professionals and organisations in the development of their operational reputation. The CORE² is an iterative