Over the years we’ve developed high level skills in doing what we do. We know how to deliver the value we’re proposing our customers today, helping them with our mastery of cutting edge methods and tools. But this has a downside.
Given the increasing rate of change in the world of work, our deep focus in improving and delivering our current value proposition, bears the risk of neglecting what’s next, finding ourselves outdated in a few years. Just like any organisation operating in highly variable and complex scenarios, we need to implement ambidexterity: we need a part of Cocoon Pro that continuously generates, tests, selects and implements the value we’ll be able to deliver tomorrow.
The Cocoon Pro Labs are this part. This is why they exist, and why they’re so important to us. And, according to our lean and open culture, this is also why they are transparently public.